WordPress is a well known blogging platform that has gained huge popularity in recent years as a website platform, particularly amongst small businesses. The main reasons for this are:
Low Cost – WordPress is an open source platform and, as such, offers a more cost effective option for creating websites, which is why small businesses and non-profit organisations often use it.
Easy to Use – The content management system is generally easy to use and is perfect for people with little web knowledge.
Design Flexibility – With a large number of themes and plugins available, it is possible for web developers to create custom websites using WordPress.
Good for Search Engine Optimisation – Search engine optimisation is required to achieve a good ranking by the search engines, such as Google and Yahoo. The search engines like the WordPress platform and with little effort, even new sites can often rank well. In addition, there are SEO plug ins to make your site even more effective. This is great for small businesses who don’t have a large budget to spend on SEO experts.
As with everything, there are some disadvantages to consider too:
Security – The open source nature of the software can make it attractive to potential hackers. However, plugins are available to minimise any security vulnerabilities. These work through a combination of hiding the sensitive areas of the site like login areas, blocking users that shouldn’t be there and increasing password security. Monitoring and reporting on any likely breaches and keeping regular backups of your database so that your website can be recovered quickly, should the worst happen and your site is compromised.
eCommerce Limitations – Whilst eCommerce plugins are available with WordPress, they are generally more limited than other platforms, such as Magento.
So, whilst WordPress websites are a cost effective option for many businesses, it is only one of a number of different options available. At Natty Designs, we always consider the most appropriate tool for the job, according to the customer’s need and budget.